Whether it’s a clothing line, health device or wireless headphones, if we notice that a product has its own label we feel that it holds some form of value and almost automatically tend to sway favour towards the branded choice. Having a brand is all about image and product security.
People tend to have a feeling of security when purchasing a product with a brand or certain logo because it allows the product to demand authority, quality and better value as opposed to a non branded ‘imported’ product from a foreign country.
Having a brand developed for a product or range of products may bring about issues of high cost, complex legalities and other fees. However the truth of the matter is that any business, whether they are a sole trader or billion dollar corporation, has the same rights to develop a brand identity as any another.
Typically for the ordinary person, the initial costs involved are very high with a huge array of processes to get through without even equating the cost of the stock itself. The Readystart team have developed a highly effective business model that allows you to not only own your own successful brand, but without the need to hold any stock locally, fast shipping times and minimal starting stock.
Thanks to the Internet, there are several online marketing channels at your disposal that can help you achieve your goals. The vast power of online advertisements and influencers cannot be denied.
Kylie Jenner, the youngest billionaire in the world made her fortune by selling a line of makeup kits.
But what’s the kicker? She did this with almost no employees or overhead costs. Instead, she sources them from other discount suppliers, rebrands them as her own, and uses her vast social media outreach to sell her products to her followers.
It doesn’t have to be just makeup kits – it could be anything, ranging from health devices, kids gadgets, 3D printers to smart toys, greeting cards, candles and more. Our team literally negotiate and connect 1 by 1 directly with manufacturers sourcing quality products. We then formulate your own brand to be added to your products including all packaging and marketing.
In today’s hyperconnected world, the value of a brand has taken precedence over all other factors. Once you’ve reached a certain critical volume, your brand will be easily recognizable to others, thus triggering a snowball effect. After a certain period, you no longer need to market your products – word of mouth publicity will do that for you and propel your brand’s success to new heights.
By marketing these products under your own brand, you will be able to make a name for yourself as a business that sells top-notch products in the market, thus boosting your success tremendously.
The question is, are you ready to make that jump? If you are than start by browsing some of our Private Branding Business Ideas 😊.
